Most people would agree that email is one of the most effective forms of communication. It’s fast, efficient, and can be used to reach a large number of people very quickly.
That’s why it’s no surprise that so many businesses are using email marketing as a way to increase sales and improve customer relations. In fact, some studies show that email marketing can have a potential ROI of 4400%! This will of course vary depending on your industry.
But in order for email marketing to be effective, you need to get people to sign up for your email list. And that’s where email sign-up forms come in. These innocuous little boxes are often seen as somewhat insignificant but they can play a vital role in the success of your project!
Email sign-up forms are a great way to increase conversions on your website. By placing sign-up forms in strategic locations, you can increase the chances that people will see them and sign up for your email list.
In this article we'll look at 4 key points:
1. What is an email sign-up form and why do you need one?
An email sign-up form is simply a form on your website that allows people to sign up for your email list. By signing up for your email list, people will receive regular updates from your business, including new products, special offers, and discounts.
They can also be part of a ‘Lead Generation System’. This is a series of emails that warms them to a product or service that they have already shown an interest in.
2. Why does your business need an email list
Email marketing is an effective form of advertising and customer service. Consider the following benefits:
– It often takes less time to create one email than it does to write a post on social media or blog
– You can use HTML in your emails, which means you can make text bold or emphasize something with italics
– Email has the highest ROI of any marketing activity
– You can track clicks, unsubscribed bounces, and
– You can easily segment your list to send targeted emails
– You own your list – social media platforms could shut down tomorrow or change their algorithm, but you will always have access to your email list
You can also use your email list to regularly connect with prospects after they have visited your website. You can develop a rapport and build trust in a way that few other online interactions allow.
3. How to create a sign-up form that converts
When it comes to creating an email sign-up form, there are a few things you need to keep in mind. First and foremost, you need to make sure that your form is easy to fill out. You should also make sure that the form asks for the minimum amount of information from your website visitors. Just ask for the information you actually need. It might be tempting to collect a phone number, but it could drastically reduce your opt-in rate. If you don’t need it, don’t ask!
In addition, you need to offer something of value to convince your website visitors to become a subscriber. This could be a discount, freebies, or exclusive content. It could be a free guide, a workbook, a template or a webinar. Whatever you offer, make sure it is valuable and relevant to your target audience. The better you can target your offer, the higher your opt-in rate is likely to be. See our YouTube video “How to Convert Website Visitors Using Free Email Signup Forms” for live examples of this in action.
Don’t just put a ‘Join Our Newsletter’ box on your site. Make sure that when you ask your visitors to sign-up, it’s something that they’ll actually want to do – what’s in it for them?
To take this a step further, Why stick with just one target email sign-up. Why not create different offers for different parts of your website. If they’re reading a page about blue widgets then create an offer that specifically relates to blue widgets. If they’re reading about red widgets then show them an offer relating to red widgets!
4. The best places to place your email sign-ups on your website
There are a few key places where you should place your email sign-up form on your website. The first place you should consider is the header or footer of your website. This is a prime location because it is likely to be seen by all of your website visitors.
Just remember that your header or ‘hero section’ should be reserved for the most important CTA (Call To Action). Only place your sign-up form here if that’s the main goal of your page.
In addition, you could consider placing your form in the sidebar of your website. This is also a prime location because it is likely to be seen by all of your website visitors.
Just make sure that the sidebar is not too cluttered and that it doesn’t distract from your main content.
You can also place your form in the body of your website. This is a good place to put your form if you want to target specific pages or blog posts. For example, if you have a blog post about ‘How To Increase Conversions’, then you could place your form at the bottom of that post with a CTA that says ‘Sign-up for our newsletter to get more tips on how to increase conversions. Just like the red widget/blue widget example above.
If you’d like more tips on how to increase conversions using email, just grab our free guide (see below) – Generate Incoming Leads 24/7! In addition, if all of this sounds intimidating or if you want help enacting these principles in the right direction, let us know. We can help you develop a complete lead generation system to grow your subscriber list and convert that list into leads and sales.