Finding A Specialist Web Design And SEO Company
Often, when you need a specific service, especially something as technical and ‘niche’ as web design and SEO, the best advice is usually to find a company or agency that specialises in that one thing. However, in this case, that often creates a serious problem.
Ask any web designer that’s worked on a project where an SEO specialist has been bought in, and most will have at least some experience of how their careful work has been ruined for the sake of better rankings on Google.
Similarly, Ask any SEO expert who’s been drafted in to work with a web designer or developer on a project, and they will also have had experiences where the designer just didn’t understand how to adapt their work to improve SEO, therefore hindering the process.
SEO and website design experts often clash. There is a delicate balance between getting perfect SEO scores and creating a website structure and a content plan that will actually convert visitors into leads and sales. There’s very little point in achieving top rankings in Google and other search engines if the traffic on your website doesn’t convert. Many SEO’s fail to consider the importance of the customer journey while web designers often don’t understand the need for the right SEO website structure and technical plan.
So, if you’re looking for a web design company that can help you create a beautiful but also effective website that actually generates business, then you should consider hiring a company that specializes in both SEO and web design services. An agency that offers not just SEO friendly web design, but both of these services in tandem, will be able to help you create a website that not only looks great but also ranks high on search engines so you can reach more potential clients/customers.
1. What to consider when choosing a web design and SEO company
When you’re looking for a web design and SEO company, there are a few things you should keep in mind. First, make sure the company is clear in their approach to SEO. They should have a structured plan for how they will improve your website’s ranking and visibility online. If this is on a new website, they should be able to explain (in plain English) website structures and topical hierarchy. If it’s on an existing site or redesign, they should be able to provide a plan that adapts to the website you have.
They should tell you about the specific SEO services they will help you with and how those services will help improve your site’s ranking.
2. The benefits of hiring a company that offers Website Design and SEO
When you hire a web design and SEO company that offers both of these services, you’re getting the knowledge of experts who understand the importance of both website design and SEO. They will be able to help you create a website that looks great and ranks high isearch engines, driving more traffic to your site. Additionally, they will understand the importance of the customer journey and will be able to help you create a website that converts more visitors into leads and sales.
3. Make Sure They Really Understand Your SEO Needs
Not all SEO requirements are equal. If you have a business that serves the local community, your needs will be very different from one that doesn’t. Would you benefit from ranking in Googel Maps? Should you be working on a local SEO strategy? Do your services cover the entire U.K and beyond?
Many SEO agencies simply optimise your website based on keywords, then send backlinks to your pages. If you’re not working on the right strategy for you, then you may be wasting time and money.
4. Do They Utilise External Channels?
Your website may be the central hub of your business online but it’s not your only option to increase invisibility. Everybody knows the value of using social media and other channels to get found online. But hardly anyone talks about SEO for these channels. What if you could leverage Youtube Video’s, Your Facebook page, or other external properties to appear in more search results and drive more traffic to your website? This can be extremely beneficial and, in some cases, help speed up campaign results. Unfortunately, (at the time of writing) it’s not a common service offered and usually something you have to purchase as a stand-alone service.
Taking all of the above into account, choosing the right web design company and SEO agency may seem like an overwhelming task. There are a lot of things to consider when you’re looking for companies that will help you create or improve your website’s visibility in search engines, including their approach with regards to individual client needs (e.g local vs national), or if they utilise external channels like YouTube etc. Choosing the wrong company may lead to wasting time and money on something that doesn’t generate revenue on a long-term basis.
It may not be too surprising that with a name like WebDesignAndMarketing.co.uk, we genuinely do specialise in both website design and SEO Services. We have developed some excellent strategies for both local and national requirements. We’ll help utilise written content and even video creation and optimisation if it makes sense for your business. To find out more, click the respective links above or click here to tell us about your project.