Are you struggling to convert your website visitors into buyers? You’re not alone. Many businesses find it difficult to turn browsers into customers. But don’t worry, there are a few things you can do to improve your conversion rate. In this article, we’ll discuss five ways to turn visitors into buyers (and not just browsers). So read on for some helpful tips!
Why conversion rates are important
Conversion rates are important because they can help you measure the success of your website. If you’re not converting many of your visitors into buyers, then you need to work on improving your website’s design and user experience. You also need to make sure that your website is easy to navigate and has a clear and concise call to action. And lastly, you need to use persuasive language to convince your visitors to become leads or buyers.
Testing and tracking your results
You also need to test and track your results so you can continue to improve your conversion rate. This means using analytics tools like Google Analytics or Kissmetrics. These tools will help you track how many visitors are converting into buyers, and they’ll also help you identify what is and isn’t working. You can also use A/B testing to determine which variant of a landing page performs better than the other in converting your visitors into buyers.
Your Website is For Your Customers, NOT You!
When it comes to your website, it’s important to remember that it’s for your customers, not you. Too many businesses make the mistake of designing their website based on their own preferences, rather than what their customers want. This can often lead to a website that’s difficult to navigate and doesn’t convert its visitors into buyers in an efficient way. This is why it’s important to put yourself in your customers’ shoes and create a user experience that they’ll love.
Put Yourself in Your Customers' Shoes
One way to do this is by doing some competitor research. You can do this by finding one or two of your competitor’s websites, and looking at their design carefully. Try to figure out what they’re doing well, and what you can learn from them. Then try to incorporate some of their best practices into your own website’s design. In addition, put yourself in your customers’ shoes when you write (see our client avatar guide) the content for your website. Write with a customer persona in mind when creating blog posts, sales copy, and other pages on your website.
Create a Consistent User Experience
The next thing you need to do is create a consistent user experience throughout your website. It’s important that your website visitors are never left scratching their heads wondering where to go next. So figure out the flow of the user experience, and then curate a consistent design for each page on your website that supports it. This will make sure that your website visitors always know what to do next (and they’ll be more likely to stay on your website).
Clear and Concise Call to Action
Your website needs to have a clear and concise call to action. It’s hard for your visitors to take the next step if you don’t tell them what it is! So make sure that every page on your website has one visible call to action (CTA). This can be as simple as a ‘click here’ button, or as detailed as a form with multiple fields. If possible, make sure that this CTA is located near the top of your website’s pages so it can be seen immediately.
Use Persuasive Language to Convince Your Visitors
You also need to use persuasive language to convince your visitors to become leads or buyers. If you’d like your visitors to become leads, then use persuasive language while providing them with valuable content on each of your website pages. Don’t try to push them towards becoming a lead right away though – that might just turn them off. Instead, build trust by convincing them through your writing that they should provide their information in exchange for valuable, free information (see 3 steps to turn your website into a lead generation machine). If you’d like your visitors to buy now, then use persuasive language to convince them that buying what you’re selling is the best decision they’ll make today. And lastly, give them a compelling reason why they should buy it right away (for example, include compelling time-sensitive offers).
Extra Tips for turning browsers into buyers
While the tips listed above are a great place to start, there are a few more things you can do to turn your website visitors into buyers. You’ll have to be the judge here as they won’t all be suitable for your products or service. Pick those that are best suited to your style/type of business.
Be transparent about shipping costs and delivery times
If you sell physical products, it’s important to be transparent with your customers. This means that you should always be up-front about how much it will cost to ship your product, and how long it will take for them to receive it. You should also make sure that your delivery times are accurate, and that you’re able to meet any deadlines that you promise.
If you can’t meet a deadline, then be sure to let your customers know as soon as possible. This will help to avoid any disappointments or anger on their part. And lastly, always apologise if there’s a delay in shipping or if something goes wrong with the order.
Use Urgency and Scarcity
One of the best ways to get people to buy something is by using urgency and scarcity. This means that you need to create a sense of urgency (e.g. ‘limited time offer’) and scarcity (e.g. ‘only 10 left in stock) on your website. This will make your visitors think that they need to buy what you’re selling right away, or else they’ll miss out on a great opportunity.
Offer Product Packages
If you don’t sell your product individually, then another great way to turn your website visitors into buyers is by offering them product packages. This means that instead of selling each item separately, you offer a package deal with all the items in it at a discounted price. You could also offer a ‘free gift’ or give them another reason to buy.
Create a Sense of FOMO (Fear of Missing Out)
Another great way to turn your visitors into buyers is by creating a sense of FOMO (fear of missing out). This means that you should include testimonials, reviews, and social proof of what your visitors will be missing out on if they don’t buy. Every product or service has a unique need it fills – so let your website visitors know what this is through images, words, videos, etc.
So there you have it – 5 ways to turn your website visitors into buyers! Make sure you remember to use clear navigation, persuasive language, concise and prominent call-to-actions, and of course valuable content to keep them interested, build trust, and present yourself or your business as an authority in your field. Lastly, use urgency and scarcity to convince them that they need to buy what you’re selling right away, but only if it’s suitable for the products or services you offer.