There’s no question that online competition is stiff. If you’re not careful, you can quickly find yourself priced out of the market. But just because your competitors are willing to slash their prices doesn’t mean you have to follow suit. In fact, there are a number of ways to set yourself apart and beat your online competitors without lowering your price. In this article, we’ll explore a few of them.
People Pay More For Quality
If you want to win business against your online competitors, one way to do this is to offer a product or service that is superior in quality. By offering better quality than your competitors, you don’t have to be the cheapest, you just need to be the best. Quality is one of the main factors that people consider when making a purchase, so if you can set yourself apart in this area, you’ll be able to charge a premium.
There are a number of ways to improve the quality of your product or service. For products, you can start by using higher-quality materials and components. You can also invest in better quality control so that you can be sure that every product or service that you sell meets the highest standards.
For services, you’ll need to focus on improving the quality of your customer experience. This means providing excellent customer service, answering questions quickly and thoroughly, and resolving any issues or problems as quickly as possible. You can also focus on providing more value for your customers. This could mean offering additional features or benefits that your competitors don’t offer or simply providing a higher level of service.
Not all customers or clients will be happy with your pricing but it’s important to remember that that’s O.K! Not everyone is your ideal customer or client. Here at WebDesignAndMarketing.co.uk, our website prices start at around £2000.
Some people will think that’s insanely expensive considering they can do it themselves for free or buy one for less than £500. These people are not our target audience (although they may be one day when they realise their website isn’t generating enough revenue).
On the flip side, there are larger companies that wouldn’t consider spending less than £50k on their website and wouldn’t be interested in working with a smaller business like ours. That’s fine too. They are NOT our target market.
Our prices are designed to attract our “ideal clients“. We offer more than most web design agencies at our chosen price points and we over-deliver at every opportunity. This ensures great value and an actual return on investment.
Think about your prices in relation to your ideal clients. How do they stack up? Should you increase or decrease your prices? Or, do you need to better define who your ideal clients are?
How To Provide a Better Service Than Your Competitors
When it comes to providing a better service than your competitors, there are a few key things you can do:
Offer more features or benefits than your competitors
Offering more features or benefits than your competitors is a great way to set yourself apart and provide a better service. By providing more value for your customers, you can attract more business and stand out from the competition.
Provide a higher level of customer service.
It’s no secret that providing great customer service is the key to success in any business. In fact, many companies have built their businesses around providing top-notch customer service. And it’s not hard to see why – customers are more likely to return and refer others if they’re happy with the level of service they received.
Resolve any issues or problems quickly.
When it comes to online businesses, the fastest way to lose customers is to have them experience problems that are not quickly resolved. This can be anything from system errors, to long wait times for customer service, to not being able to find what they are looking for on your website.
The best way to avoid these situations is by having a robust system in place to quickly resolve any issues that may come up. This could include having a team of customer service representatives available 24/ hours a day, or having an easy-to-use system for reporting and resolving problems.
By offering a higher level of service than your competitors, you will be able to win more online business. And, by resolving issues quickly, you will be able to keep your customers happy and loyal.
If you are not sure how to resolve problems quickly, or if you need help getting started, there are many resources available online. You can also talk to other businesses in your industry to see how they handle customer service and problem resolution.
Focus on your target market and ideal Customer/Client
When you have a clear focus on your target market and ideal customer, you can better understand what they want and need. This understanding will help you create a product or service that is more appealing to them than your competitors’ offerings. In addition, by targeting a specific market, you can hone your marketing strategies to reach these individuals more effectively.
By taking the time to understand your target market and ideal customer, you can create a product or service that is more likely to win online business. Give your potential customers what they want, and they’ll be more likely to choose you over your competition.
Don't get caught up in price wars
It’s true that price is often seen as the main way to compete with other businesses, and in some cases price will be the deciding factor. But, it’s not the only tool in your arsenal. In this article, we’ve outlined a few ways that you can beat your online competitors without resorting to price wars and undercutting each other. By using these tactics, you can focus on building a strong business foundation that will separate you from your competitors and help build your business, brand and reputation. What improvements can you make in your business and the way you market it online to ensure that customers choose you, even though you’re more expensive?