What’s your “WHY” and why does it matter to your business?

What is your why?
What's your why? What are you passionate about in your business? Discover how to use your WHY to continually drive your business forward.

What’s Your Why? What are you passionate about that drives you to do what you do? What’s the driving force behind the work that you do every day? What brings meaning, even on the hard days? What gives you a sense of purpose and fulfilment in your work?

In order to be successful in business, it’s not enough to simply have a good idea and put your heart into it. You also need what is called a “WHY” – A deep-seated reason why you’re doing what you’re doing that goes beyond making money or achieving growth.

Without a WHY, sooner or later you’ll lose steam and give up when the going gets tough. But with a strong WHY, you’ll keep going no matter what obstacles come your way. In this article, we’ll explore what your WHY should be and how it can power your business to success.

1. What is your why in business

Your “why” is what drives you and your business. It is what gives you a sense of purpose and direction. It is what makes you passionate about what you do, and it is what keeps you going even when things get tough. When you know your “why”, it becomes much easier to stay focused and motivated in your work. So, what is your “why”? What inspires you and drives you to succeed? Why do you do what you do? These are important questions to ask yourself because your “why” will be the foundation of your business.

2. Why is it important to have a WHY?

When you have a strong “why”, it becomes much easier to stay focused and motivated in your work. Your “why” provides you with a sense of purpose and meaning, and it helps you to stay on track even when things get tough. Additionally, having a strong “why” can help you to attract the right people and partners to your business. When others see what inspires and drives you, they may be more likely to want to get involved and help you achieve your goals.

3. Examples of businesses with a strong WHY

There are many businesses out there that have a strong “why”. Some of these businesses include Apple, Tesla, and Amazon. All of these companies are driven by a sense of purpose and passion, and they continue to succeed because they never lose sight of what inspires them. They continue to innovate and push the boundaries because they want to make a difference in the world.

You may have your own personal opinion of these large corporate entities but whatever your views, they are (by almost any measure) successful. This is because they never lose sight of what matters most to them. They stay focused on their mission and vision, and they never give up on their dreams. When you have a strong “why”, it becomes much easier to achieve your goals. So, don’t forget to ask yourself what inspires you and drives you to succeed in business.

5. What is My Why? How to find your own

There is no one-size-fits-all answer to this question, but there are a few steps that you can take to find your own personal and business “why”. As a business owner, you’ll find some similarities in both.

Start by thinking about what inspires and drives you. What gets you excited about your work? What brings meaning to each day? Why do you do what you do?

Next, ask yourself why that matters to you. Why is it important to have a sense of purpose and meaning in your work? What difference does it make in your life? How does it make you feel?

Finally, think about how you can use your “why” to achieve your goals. What will it take to succeed as a business owner? What goals do you want to achieve over the long term? Once you have those answers, you’ll be able to use your “why” as a guiding force towards continuous success.

Take action

Now that you know what your “why” is and why it’s important, what are you going to do about it? What are your next steps? If you haven’t already, what will you do today to make progress towards achieving your goals?

What are the most important lessons that you’ve learned about having a strong “why”? How has knowing what inspires and drives you changed what you’ll do in business? Get started by taking some positive action today.

Want to read more? Check out these 7 Ways To Make Sure Your Business Succeeds This Year.

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