Thinking Of Getting A New Website?
Are you thinking about having your first website made for your brand new venture?
Maybe you just need a new and better one than you already have?
Whichever the case, you should know some basic principals of the web design and development process.
Don’t worry, this guide is intentionally short (it should take you less than 5 minutes to get through).
This isn’t about teaching you how to code or design. It’s about showing you the process that website designers (good ones at any rate) and developers go through in order to provide you with an end-product that increases profits for your business. In short, it turns your visitors into customers.
First of all, it’s important to understand that your website is the core/base/foundation of your digital marketing activities. If you look at all the marketing channels and techniques you can use. The intention is (almost) always to bring visitors to your website. In turn, the main purpose of your website is turning these visitors into customers. In marketing terms, this is called conversion.
A poorly designed website will inevitably cause you to waste money regardless of the marketing methods you use because you just don’t need more visitors if you can’t turn them into customers. The better your website is, the higher percentage of visitors are converted into your customers (the percentage is known as your conversion rate). It doesn’t really matter whether you sell consumer products online. provide local services. or even build houses. The principle remains the same.
Lots of people in the industry call themselves web designers. They will quickly create a website for you with lots of information, photos, contact details, etc. They’ll build it in a style you like and use your favourite colours. But, is that the best way to turn visitors into customers? In almost all cases – NO!
Agreed? Then it’s time to look for someone serious about web design.
A good web designer will have a well-thought-out design and development process that ensures each website is built to achieve specific goals. Here’s how we make websites. We have a 4 step web design process.
Step 1 - Consultation and analysis
The first step is always about information gathering. By asking the right questions and identifying things like the website purpose, goals and target audience. We ask more questions than most but for good reason. We’ll dig deep until we’ve uncovered your core requirements. Once we know what these are we can use them to put a structured plan in place. This will ensure we deliver your project to specification and of course, on time.
Step 2 - Project Blueprint
Now we know what results you’re aiming to achieve we’ll go away and research the best options for you. We’ll look at technologies, competition, website structure and an overall blueprint that we’re about to use. This will be a complete roadmap and production plan based around the goals set out in step 1.
Step 3 - Production / Website Design
Now comes the most exciting part. This is where we begin the design and development of your website. At this time we’ll use a live staging environment (for larger projects we may create a wireframe first). This means that it will only be seen by those involved, not your customers. If you have an existing website, it won’t be affected in any way. this way, you’ll be able to see the design, layout, and functionality come to life in real-time. We’ll be in regular contact to keep you updated and offer you the ability to have your say at every step.
Once you’re happy with your staging website. We’ll test it thoroughly and make sure it looks great on all major browsers and devices. Then we’ll transfer it to a live version for all to see.
Step 4 - Growth and Support
Now your website’s complete and everything’s wonderful, it’s time to make it work for your business. You’ll need to monitor for general maintenance and software updates to keep everything secure and running smoothly. You’ll also need to monitor, track, and tweak according visitor behaviour to ensure maximum conversions. You may need to implement sales funnels and marketing campaigns based on your data.
If you’re thinking you need a full-time staff member to deal with all this, don’t worry. We work with our clients long-term and can manage all of this for you so you can focus on running your business. Sounding expensive? Our client success programs start from less than your daily cup of coffee.
With a combination of careful monitoring, regular optimisation and following a solid strategy, you’ll begin smashing those goals one-by-one.
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