Website Maintenance and Support: 5 Big Mistakes That Business Owners Make

Website Maintenance and Support

Is your website less important than your car?

Introduction

Website maintenance is often an afterthought to many business owners, with many thinking that it will take care of itself. Website maintenance can be a daunting task for any company that relies heavily on its website as part of its marketing strategy. Website maintenance, while not always glamorous or exciting, is essential in order to have the most successful and effective website possible.

In this article, we’ll look at the 5 big mistakes that business owners make when it comes to website maintenance.

Mistake 1: Doing Nothing

Many business owners make the mistake of doing nothing when it comes to website maintenance. They may not see the value in a care plan, or they may have worked with someone who didn’t clearly express how important website maintenance was to their business.

However, doing nothing is the biggest mistake that business owners can make when it comes to website maintenance. Not only does this lead to a website that is outdated and may not be effective in attracting customers, but it can also lead to security risks and data loss.

In order to avoid these risks and ensure that your website is maintained effectively, it’s important to understand just how vital it is to regularly maintain and care for your website.

Mistake 2: Relying on their hosting company for backups

Business owners often make the mistake of relying on their hosting company for backups. While your hosting company may offer backups as part of their service, they are not specialists when it comes to website maintenance. It is essential to have redundant backups that are stored in multiple locations, in case something happens to the original backup.

What’s the worst-case scenario if there aren’t any backups available? In the worst-case scenario, your website will be gone for good and all of your data will be lost. This can be an extremely costly mistake to make, especially if your website is integral to your business.

Mistake 3: No disaster recovery plan

Not having a disaster recovery plan in place can lead to a number of problems, such as data loss, downtime and even lost revenue. When something goes wrong, it’s important to have a plan in place to get your website back up and running as quickly as possible.

This is why Website Maintenance and Support is so important. By having a team of experts on hand, you can rest assured that your website will be taken care of in the event of a disaster.

One of the main benefits of having a disaster recovery plan is that it gives you a simple process to follow in the event of an emergency. This makes it easier to get your website back online and helps to minimize the damage that can be caused by a disaster.

If you don’t have a disaster recovery plan, now is the time to create one. The plan should include a list of all the things that need to be done in order to get your website back online. It should also include contact information for everyone who needs to be involved in the recovery process along with their roles and responsibilities in relation to your plan.

Mistake 4: Trying to do everything themselves

It’s a common trait for business owners to try and do everything themselves. But having that level of control can actually hinder progress and prevent them from moving forward as their time is taken up with granular tasks that could be managed by somebody else. By relinquishing control of website maintenance and support they’ll have far more time to spend on more productive tasks to grow their business. The Pareto principle states that 80% of your results will come from 20% of your efforts. Focus that 20% on things that only you can do and that will really make a difference.

 

Mistake 5: Lacking expertise

Most business owners (or their employees) do not have the experience to look after their own websites. A lot of business owners feel like they might “have a go” at it, but do they really know what the buttons they’re pressing mean? It’s a dangerous game of digital Buckaroo. Website maintenance is a complex process, and without the right skills or tools, can easily go wrong.

Businesses that don’t have in-house expertise (or those that try to manage their website themselves) often end up making costly mistakes. These mistakes can range from failing to spot errors and causing site downtime, right through to security issues. Potentially, it could allow your website to be hacked or even put customer data at risk.

Here’s a Real-Life Example Of What Happened When a Website Owner Had No website Maintenance Service.

One of our clients had purchased an existing website. Originally it was well-made and served the business well. When our client purchased this website, Everything was running smoothly and they enjoyed the additional revenue that their investment provided.

Unfortunately, this didn’t last.

When this client came to us, the website hadn’t been looked after for over a year. The client couldn’t understand why parts of the website and some of their functions has suddenly stopped working. They thought it was the previous owners’ fault and that they had been mis-sold. In reality, the web is constantly changing, and their website hadn’t kept up with these changes. They were now in a situation where customers couldn’t order and they were getting complaints.

In the end, it was more cost-effective to rebuild the entire website than try to fix all the problems with the client’s existing one! Not only was it a serious cost that could have been easily avoided, but it also caused lost revenue, a lot of stress, and also damaged their reputation in the short term. All of this could have been easily avoided by having a website maintenance and support plan in place.

The type of plan you need for your business will depend on a few factors including website size, amount of traffic, website platform/CMS and how critical downtime is for you (i.e. are you losing money if your website is down?).

Just Like Your Car, Your Website Needs Maintenance Services

Just like you need to take care of your car, you also need to take care of your website. Website maintenance is an important part of protecting your investment and ensuring that your website runs smoothly. This includes making sure that all the components of your website are up-to-date and working correctly.

Whatever type of plan you require, if you don’t maintain your website, it can eventually break down. This can lead to a loss in business and decreased sales. In addition, a website that isn’t maintained can also hurt your reputation as a business owner (as demonstrated in the example above)!

With the right website maintenance services, you can keep your website running smoothly and ensure that your investment is protected. If you are looking for Website Maintenance and Support services, there are many options available. However, not all Website Maintenance and Support providers are created equal. Make sure you do your research before selecting a provider to ensure that you get the best service for your needs.

Our Website care plans all cover the essentials such as fast and reliable hosting, software updates, backups, and security. But if needed, they can also include updates to the website design, content management, priority support and regular meetings to drive continued growth.

Our Website Maintenance Services And Comprehensive Care Plans

We have some fantastic Website care plans available and we’re always happy to talk you through them. Give us a call today on 01284 277276 and let us know how we can help you.

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